Our philosophy

Investments in sponsoring and their Return on Investment are important growth and success drivers for our clients. We at IRIS are therefore reviewing sponsoring comprehensively from a 360° perspective.

Our services and the resulting insights are targeting to provide valuable decision support around your sponsoring activities and a solid basis for the successful integration of sponsoring in your corporate communication.

The basis we are building upon is the objective, comprehensive, compliant monitoring and evaluation of all relevant formats in the respective national and international broadcasts and publications.

Based on our long-time industry expertise, we consult clients in the sponsoring selection phase, review sponsoring contracts, deliver media performance documentation, provide optimization proposals for your sponsoring implementation and investigate and analyze perception about your sponsoring impact in the target group.


We are using all available Media, Market and Consumer Research instruments to integrate and embed sponsoring more successfully in the overall marketing communication strategy of our clients.

Our way so far


Founding Year - first office in Karlsruhe and a team of professionals - 5 people


Fast Growth and Transformation - Cologne Office - appr. 20 employees


Further innovation and internationalization of our services


Successfully established position in the market as an independent full service provider - appr. 50 employees

Adress: Haid-und-Neu-Straße 7, 76131 Karlsruhe

Phone: +49 721 60907172

Mail: info@iris.sport

Managing Directors: Christian Riedle, Peter Weber, Simon Fink

Court of Registration: Amtsgericht Mannheim

Registration Number: HRB 718874
Ust.-ID. based on § 27a UstG: DE293488552

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