ARTICLES

IRIS Managing Director Simon Fink Pursues New Adventures

Simon Fink will step down as Managing Director of Intelligent Research in Sponsoring (IRIS) GmbH on 30 September to pursue new...

IRIS launches new international motorsports division

Experienced leading industry expert Nigel Geach has joined IRIS as Director of Global Motorsport, to build a dedicated motorsport team to...

How do you measure the success of sports sponsorship? The Indeed case study

For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers...

Tokyo 2020 – what worked on social during the Olympics?

The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their...

IRIS & FIFA - Global Future of Football Survey

IRIS CEO and Co-Founder Peter Weber has spent the past week in Doha, Qatar, where he participated in the Future of Football webinar....

Team Novo Nordisk: The Team with the Highest Social Media Value in Pro Cycling

Founded in 2005 under the name Team Type 1, Team Novo Nordisk is now on the road for 16 years, raising awareness about diabetes and...

TikTok: Entertainment Platform and a Sponsor

First-time sponsor TikTok has become the best-known sponsor of UEFA EURO 2020, with the social media platform placing first in the...

Netflix, Disney+, FC Barcelona?

“It's a reality. The Playstation, the digital platforms... they're what young people are consuming. They say the matches get too long....

How to Maximize the KPIs on your Instagram Reels?

In August 2020, Instagram launched its new “Reels” feature in order to compete with TikTok, when it comes to sharing short-form video...

What is the best strategy on TikTok?

How to be successful on TikTok? The social media platform works slightly differently from others, as each new video is hidden from “news...

Digital Activation: Football Naming Rights

From small traditional banks supporting their local clubs, to modern cryptocurrencies sponsoring esports events, Sport has always been an...

Who is the greatest football coach?

“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough...

Why do professional athletes compete in the Olympic Games?

“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder...