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Jul 25, 2024
IRIS on the Road - Team Events
IRIS Team Events 2023 At IRIS, we understand the importance of maintaining strong connections, both with our clients and within our own...
230


May 27, 2024
IRIS on the Road - Trade Fairs and Congresses
At IRIS, we prioritize continuous learning and keeping up with the latest trends in the industry. Throughout the year 2023, our dedicated...
81


Feb 20, 2024
IRIS on the Road - Sports Events
We at IRIS love sport and 2023 was an exciting time for us, as members of our team had the opportunity to attend various sporting events...
156


Jan 18, 2023
IRIS launches new international motorsports division
Experienced leading industry expert Nigel Geach has joined IRIS as Director of Global Motorsport, to build a dedicated motorsport team to...
527


May 4, 2022
How do you measure the success of sports sponsorship? The Indeed case study
For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers...
894

Feb 9, 2022
Tokyo 2020 – what worked on social during the Olympics?
The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their...
272


Dec 21, 2021
IRIS & FIFA - Global Future of Football Survey
IRIS CEO and Co-Founder Peter Weber has spent the past week in Doha, Qatar, where he participated in the Future of Football webinar....
359


Sep 20, 2021
Team Novo Nordisk: The Team with the Highest Social Media Value in Pro Cycling
Founded in 2005 under the name Team Type 1, Team Novo Nordisk is now on the road for 16 years, raising awareness about diabetes and...
293

Sep 3, 2021
TikTok: Entertainment Platform and a Sponsor
First-time sponsor TikTok has become the best-known sponsor of UEFA EURO 2020, with the social media platform placing first in the...
164

Aug 31, 2021
Netflix, Disney+, FC Barcelona?
“It's a reality. The Playstation, the digital platforms... they're what young people are consuming. They say the matches get too long....
146


Jun 29, 2021
How to Maximize the KPIs on your Instagram Reels?
In August 2020, Instagram launched its new “Reels” feature in order to compete with TikTok, when it comes to sharing short-form video...
362


May 20, 2021
What is the best strategy on TikTok?
How to be successful on TikTok? The social media platform works slightly differently from others, as each new video is hidden from “news...
180

Apr 27, 2021
Digital Activation: Football Naming Rights
From small traditional banks supporting their local clubs, to modern cryptocurrencies sponsoring esports events, Sport has always been an...
201

Mar 16, 2021
Who is the greatest football coach?
“I wouldn’t say I was the best manager in the business, but I’m in the top one” is how legendary English football coach Brian Clough...
129

Feb 23, 2021
Why do professional athletes compete in the Olympic Games?
“It’s not the winning, but the taking part that counts” is a famous quote associated with the modern Olympics Movement and its founder...
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