ARTICLES

IRIS ON THE ROAD - SPORTS EVENTS

We at IRIS love sport and 2023 was an exciting time for us, as members of our team had the opportunity to attend various sporting events...

IRIS launches new international motorsports division

Experienced leading industry expert Nigel Geach has joined IRIS as Director of Global Motorsport, to build a dedicated motorsport team to...

How do you measure the success of sports sponsorship? The Indeed case study

For many successful brands, sports sponsorship is an essential part of the marketing mix. Through its emotional environment, sport offers...

Tokyo 2020 – what worked on social during the Olympics?

The one-year delay to the Olympic Games in Tokyo allowed Olympic Summer Sport Federations an unexpectedly longer period to prepare their...

IRIS & FIFA - Global Future of Football Survey

IRIS CEO and Co-Founder Peter Weber has spent the past week in Doha, Qatar, where he participated in the Future of Football webinar....

Team Novo Nordisk: The Team with the Highest Social Media Value in Pro Cycling

Founded in 2005 under the name Team Type 1, Team Novo Nordisk is now on the road for 16 years, raising awareness about diabetes and...

TikTok: Entertainment Platform and a Sponsor

First-time sponsor TikTok has become the best-known sponsor of UEFA EURO 2020, with the social media platform placing first in the...

Netflix, Disney+, FC Barcelona?

“It's a reality. The Playstation, the digital platforms... they're what young people are consuming. They say the matches get too long....

How to Maximize the KPIs on your Instagram Reels?

In August 2020, Instagram launched its new “Reels” feature in order to compete with TikTok, when it comes to sharing short-form video...