IRIS_Bild_hennef.jpg
GLOSSARY TISSOT
 

E

NGAGEMENT

Measure of the quality of the interactions with your social followers. Engagement shows you whether your audience is connecting with what you have to say and willing to interact with your brand or your content.

The engagement is measured for the different platforms as follows:

Facebook: likes + comments + shares

Instagram: likes + comments

Twitter: retweets + favourites

YouTube: likes + comments

R

EACH

Refers to the number of times a piece of content shows up in a user's news feed. The reach is an important key figure for calculating the respective value of the posting but, since no valid information is publicly available for reach of earned posts, IRIS has developed a methodology in order to estimate the reach or contacts. The calculation is based on the number of followers, which are weighted by a specific factor. Some providers apply a simple factor (for example, 25%, e.g. 1 out of 4 followers are potentially going to see the post), but IRIS applies a more advanced factor, based on market intelligence researches (taking into consideration the type of sport, the genre of the discipline, etc.).

 

In social media, reach = contacts = impressions, which is different from TV (reach is the number of unique viewers and contacts is the number of times unique viewers see the content).

 

V

IDEO VIEWS

 

The number of unique accounts that have seen your brand in a video since the post has been published.

M

EDIA VALUE

As all content related to a competition/event is accompanied by communication effects. We calculate a monetary value for the competition/event based on the total coverage. The PR value represents a hypothetical maximum Sponsoring Value – provided that a sponsor is visible on the post.

 

S

PONSORSHIP VALUE

 

Calculates a monetary value of a sponsorship based on an assumed CPT and CPE (see methodology details).

S

PONSORSHIP CONTACTS

The amount of unique accounts that have seen your brand since the post has been published.

 

M

ENTIONS

The amount of times your brand is tagged on a social channel.

 

P

ERCENTAGE OF BRANDED POSTS

Number of posts including branding of your brand over the total of number of posts.

 

M

ETHODOLOGY DETAILS

The following model is used to calculate the Media Value and the Sponsoring Value (AEV):

 
 

C

PT / CPM

cost per thousand / cost per mille (latin for thousands)

The value denotes the price of 1'000 advertisement impressions on a post.

For example: an ad cost 3,000€; impressions are 1,000,000, the CPM = 3€

  • the channel owner charges 3€ CPM

  • the advertiser must pay 3€ for every 1,000 impressions of its ad

C

PE

cost per engagement

 
hrthr.JPG

The price gets paid when an ad is engaged with.